/char.
the clubhouse
The Clubhouse is a membership based co-working space for artists, entrepreneurs and creative freelancers. For this project, I wanted to create a logo that worked off of The Clubhouse's exclusivity- the design is based on a mystifying staircase, leaving the viewer to wonder what's behind the corner. To convey a modern and inventive message for the overall branding, I decided on contemporary typefaces for the logo + body and tranquil colour tones.