the clubhouse

The Clubhouse is a membership based co-working space for artists, entrepreneurs and creative freelancers. For this project, I wanted to create a logo that worked off of The Clubhouse's exclusivity- the design is based on a mystifying staircase, leaving the viewer to wonder what's behind the corner. To convey a modern and inventive message for the overall branding, I decided on contemporary typefaces for the logo + body and tranquil colour tones.

The front of The Clubhouse business card leaning on a grey wall The Clubhouse stationary including an 8.5 inch by 11 inch letter & beige envelope, pen, Macbook & iPhone displaying The Clubhouse landing page, postcards and a dark brown envelope A rose gold iPhone displaying The Clubhouse instagram profile on a beige circle base The Clubhouse stationary An image of The Clubhouse lounge area including a long beige leather couch leaning against a grey concrete wall and a palm tree off to the right side. A white Clubhouse logo is centered on top of the image